AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps in Spain: Q2 2025 Performance Overview
An analysis of the top 5 beauty retail apps in Spain during Q2 2025, highlighting trends in downloads and active users.
In the second quarter of 2025, beauty retail apps in Spain demonstrated varied performance in terms of downloads and active user engagement. Here’s a breakdown of the top five apps based on data from Sensor Tower.
Perfumerías Primor saw a notable increase in weekly downloads, peaking at 17.4K in the week of May 19. Active users fluctuated slightly, with a low of 136.9K in mid-June and a recovery to 173.8K by the end of the quarter.
SEPHORA - Maquillage, Parfum experienced a surge in downloads at the start of June, reaching 19.6K. Despite this, active users declined steadily, dropping from 238.6K at the beginning of April to 185.4K by the end of June.
Perfumerías DRUNI maintained a consistent download trend, with a peak of 14.4K in late May. Active users remained stable, closing the quarter at 197.7K, slightly up from the beginning.
Notino: profumi e cosmetici showed modest download numbers, with a slight peak of 2.7K in late April. Active users increased gradually, ending the quarter at 13.6K.
Rituals Home & Body Cosmetics had an impressive spike in downloads of 5.2K in early June. However, active users declined from 12.5K at the start of April to 5.3K by the end of June.
For more detailed insights and data, visit Sensor Tower.
